Epic Marketing Solutions

Epic Marketing Solutions×New Ecommerce Concept

A New Way toShop Iron Doors.

A premium ecommerce experience designed to make architectural iron doors, hardware, and accessories easier to discover, configure, and purchase online.

DOCE

Prepared for DOCE

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Introduction

This is more than a website.It is the digital storefront for a new business.

The platform we are proposing is designed to operate as the primary storefront of the brand — the place where customers discover the collection, understand their options, and complete a considered purchase with confidence.

Behind a calm, refined experience, the store will support every part of how the business sells online.

The platform supports

  • Product discovery01
  • Configuration02
  • Inventory03
  • Ecommerce04
  • Shipping05
  • SEO06
  • Ongoing growth07
Architectural entry — modern iron and glass

Architectural entry — modern iron and glass

The Buying Experience

The Right Build Depends onthe Buying Experience.

The biggest factor in development complexity is not the number of products or pages. It is how we want the customer to shop, configure, and purchase each door online.

01

Basic

$5,997

A predetermined product with a manageable number of standard options. Closest to a traditional ecommerce store.

  1. Choose Door
  2. Size
  3. Finish
  4. Hardware
  5. Checkout

Best for standardized, ready-to-sell products

02

Advanced

Recommended

$8,997

Significantly more control — dimensions, swing, glass, finish, jamb, and hardware — kept easy to navigate, with filtering, recommendations, and freight information.

  1. Choose Door
  2. Dimensions
  3. Swing
  4. Glass
  5. Finish
  6. Jamb
  7. Hardware
  8. Checkout

Best for a sophisticated online iron-door retailer

03

Custom

From $13,997

The product behaves like a custom builder. Selections affect one another, and everything must work together correctly before checkout.

  1. Choose Door
  2. Custom Dimensions
  3. Configuration
  4. Glass
  5. Finish
  6. Jamb
  7. Sidelights
  8. Hardware
  9. Price Update
  10. Freight
  11. Checkout

Best for a Pinky's-style configurable purchasing experience

Behind the Experience

The Complexity Is Behindthe Experience.

A customer may only see a clean series of selections, but behind those selections the ecommerce system may need to understand product compatibility, pricing, inventory, production requirements, lead times, and shipping.

Customer selections

Dimensions+Swing+Glass+Finish+Jamb+Sidelights+Hardware

Product Logic

System outcomes

Price
Availability
Compatibility
Lead Time
Freight
Iron and glass double entry doors opening onto a garden

Investment

Three Levels ofEcommerce Development.

The right investment depends on how sophisticated the buying experience needs to be.

01 / Essentials

Ecommerce Essentials

$5,997

Traditional ecommerce for predetermined products with standard options.

  • 30 products
  • 6 collections
  • Standard variants
  • Inventory
  • Checkout
  • Shipping
  • SEO foundation

02 / Advanced

Advanced Ecommerce Store

Recommended

$8,997

A more sophisticated shopping experience for configurable iron doors, product discovery, freight, upsells, and ecommerce SEO.

  • 60 products
  • 10 collections
  • Advanced configurations
  • Filtering
  • Hardware upsells
  • Made-to-order products
  • Advanced freight
  • Advanced SEO

03 / Custom

Custom Iron Door Ecommerce Platform

Starting at

$13,997

For a Pinky's-style product configuration experience where dimensions, options, pricing, compatibility, and shipping can interact dynamically.

  • 100 products
  • Custom dimensions
  • Conditional product logic
  • Dynamic pricing
  • Advanced configurator
  • Custom order workflows
  • Complex freight
  • Custom Shopify development

Our Recommendation

Advanced Ecommerce

$8,997

The strongest balance between flexibility, ecommerce functionality, scalability, and development cost.

50% Deposit

$4,498.50

Final Payment

$4,498.50

Move Forward
DOCEPrepared for DOCE

Package Comparison

Side by side

Essentials

Investment
$5,997
Initial Products
30
Ecommerce Checkout
Inventory Management
Standard Variants
Advanced Product Options
Limited
Product Filtering
Basic
Related Products
Basic
Hardware Upsells
Basic
Made-to-Order Products
Basic
Custom Order Workflow
Inquiry Form
Product Configuration
Basic
Conditional Options
Dynamic Pricing
Custom Dimensions
Inquiry
Advanced Freight Logic
Basic
Advanced SEO Structure
Basic
Google Merchant Preparation
Basic
Advanced Conversion Tracking
Basic

Advanced

Investment
$8,997
Initial Products
60
Ecommerce Checkout
Inventory Management
Standard Variants
Advanced Product Options
Product Filtering
Advanced
Related Products
Hardware Upsells
Made-to-Order Products
Custom Order Workflow
Enhanced
Product Configuration
Advanced
Conditional Options
Limited
Dynamic Pricing
Limited
Custom Dimensions
Inquiry / Options
Advanced Freight Logic
Advanced SEO Structure
Google Merchant Preparation
Advanced Conversion Tracking

Custom

Investment
$13,997+
Initial Products
100
Ecommerce Checkout
Inventory Management
Standard Variants
Advanced Product Options
Product Filtering
Advanced
Related Products
Hardware Upsells
Made-to-Order Products
Custom Order Workflow
Advanced
Product Configuration
Custom
Conditional Options
Dynamic Pricing
Custom Dimensions
Advanced Freight Logic
Advanced SEO Structure
Google Merchant Preparation
Advanced Conversion Tracking

Understanding the difference

What actually changes between the packages

01

Essentials

The Essentials package functions like a traditional online store. A customer chooses a product, selects from a few available options, adds it to their cart, and checks out.

02

Advanced

The Advanced package gives customers significantly more choices. It accommodates the real-world purchasing process for iron doors, where customers select dimensions, glass, finish, swing direction, hardware, and more — with far greater emphasis on discovery, filtering, SEO, upselling, and store growth.

03

Custom

The Custom package moves beyond a traditional store and begins functioning as a product configuration platform. Customers effectively build their door online, and because each selection can affect pricing, compatibility, manufacturing, inventory, or shipping, it requires additional development, integrations, and testing.

Dynamic Pricing

How a configured door adds up

In the Custom package, selections can automatically modify the product price as the customer builds their door.

Base door$3,495
  • Premium glass+$400
  • Sidelights+$1,200
  • Hardware upgrade+$250
Final configured product$5,345

Ongoing Management

Launching the StoreIs Only the Beginning.

Ecommerce is a living system. Products, pricing, inventory, content, and search visibility require ongoing care so the store keeps performing long after launch.

Recommended

Store Management

$497/month

  • Routine website management
  • Pricing updates
  • Inventory updates
  • Product availability updates
  • Collection updates
  • Promotional banners
  • Sale updates
  • Website content updates
  • Up to 10 substantial product additions or updates per month
  • Shopify support
  • Website monitoring

Recommended

Ecommerce Management + SEO

$997/month

Everything in Store Management, plus:

  • Ongoing ecommerce SEO
  • Keyword research
  • Product SEO optimization
  • Collection page optimization
  • Metadata updates
  • Internal linking
  • Google Search Console monitoring
  • Technical SEO monitoring
  • Ecommerce analytics
  • Conversion tracking
  • New SEO opportunities
  • Monthly performance reporting
  • Continued website optimization

Recommended

Ecommerce Growth

Starting at$1,497/month

  • Store management
  • Ecommerce SEO
  • Product merchandising
  • Conversion optimization
  • Email marketing
  • SMS marketing
  • Abandoned-cart campaigns
  • Promotional campaigns
  • Product launch campaigns
  • Google Merchant Center management
  • Google Shopping support
  • Meta product catalog support
  • Advanced reporting
  • Monthly strategy

Advertising management and ad spend can be quoted separately.

Investment & Terms

Payment terms and project scope

A 50% initial deposit is required to begin development. The remaining 50% balance is due prior to final website launch.

Ecommerce Essentials

$5,997

Deposit
$2,998.50
Final payment
$2,998.50

Advanced Ecommerce Store

$8,997

Deposit
$4,498.50
Final payment
$4,498.50

Custom Iron Door Ecommerce Platform

Starting at $13,997

Deposit
Based on final approved scope

Third-party costs

Not included in the development investment unless otherwise specified. Any required third-party expenses will be discussed and approved before implementation.

  • Shopify subscription
  • Premium Shopify applications
  • Premium themes, if required
  • Payment processing fees
  • Freight / shipping software
  • Financing platforms
  • ERP or inventory integrations
  • Third-party product configuration software
  • Custom applications
  • External software subscriptions

Final project scope

The final scope will be confirmed after reviewing the complete product catalog and determining:

  • Total number of products
  • Product categories
  • Product variants
  • Product configuration requirements
  • Pricing rules
  • Inventory requirements
  • Shipping requirements
  • Freight requirements
  • Custom-order requirements
  • Available product data
  • Product photography
  • Required integrations
  • Hardware compatibility
  • Payment methods
  • Financing requirements

If additional functionality is discovered outside the selected package, Epic Marketing Solutions will provide the additional scope and associated investment before that functionality is developed.

Partnership

Building the NextConcept Together.

Having already worked together across MOSA and El Místico, we understand the importance of creating something that not only looks good, but supports the business behind it.

This project represents a different level of development because the website itself becomes part of the sales and operational infrastructure of the new brand.

Hand-forged bronze handle on an iron door

Ready to Buildthe Store?

Once the direction is selected, we will map the product catalog, customer journey, ecommerce requirements, and development scope.